14.03.2019Written by LAURA FRUNZETI

RAC Secretariat kindly invites members to join the Annual General Assembly on the 5 of April at Novotel Hotel In 2019 RAC is counting 20 years since it was set up. The Agenda includes elections for one position in the Board of Directors. Other details shall be sent by email in due time. Contact the Secretariat for more

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04.02.2019Written by LAURA FRUNZETI

PRIA EVENTS IS ORGANISING on February 6 a Conference on Medicine and Drugs Advertising , at WTC in Bucharest. The PRIA Drugs and Medicine Advertising Conference, already at the 4th edition, on February 6, 2019, is enjoying special attention from the health community, patients' associations, pharmacies and distributors,

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Coalition for Better Ads to Expand Better Ads Standards

12.02.2019Written by LAURA FRUNZETI

WASHINGTON, DC JANUARY 9, 2019 The Coalition for Better Ads announced today that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research,

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Advertising standards foster transparency of influencer marketing

07.01.2019Written by LAURA FRUNZETI

Brussels, Monday 26 November 2018 Brands increasingly work with social media influencers to promote their products or services to a targeted audience of consumers. Research by the World Federation of Advertisers (WFA) shows that global spending on influencer marketing is expected increase by 65% from mid-2018 to mid-2019.

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RAC was present in RASCI Conference 2018

08.11.2018Written by LAURA FRUNZETI

On October 30, 2018, a debate took place at the Novotel Hotel "About health, with responsibility". The meeting was attended by representatives of the authorities, health professionals, the pharmaceutical industry and representative organizations for consumers and patients, namely pharmacists and medical students

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Chairmen of EASA and ICAS attend CONAR 30 th anniversary in Chile

08.11.2018Written by LAURA FRUNZETI

Oct 25, 2018 SANTIAGO, Chile – Stéphane Martin, Chairman of the European Advertising Standards Alliance (EASA), attended the Council of Self-Regulation and Advertising Ethics (CONAR) 30th anniversary celebration in Chile alongside José Domingo Gómez Castallo, Chairman of the International Council

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Influencer Marketing and Ethics in Communication - a PRIA Event on November 2

01.11.2018Written by LAURA FRUNZETI

RAC kindly invites its members to a new Conference organised in partnership with PRIA EVENTS : Influencer Marketing and Ethics in Advertising Key speaker - Stephane Martin , EASA President and ARPP France Director. We will follow speakers coming from brands, advertisers and advertising agencies focused on digital and social

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Coalition for Better Ads launches Dispute Resolution Program

25.07.2018Written by LAURA FRUNZETI

On 24 July 2018, the Coalition for Better Ads , an industry initiative aimed at improving consumers’ experience with online advertising, announced the launch of an independent dispute resolution mechanism for the Program, developed with leading global Self-Regulatory Organizations (SROs). The Advertising Self-Regulatory

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WFA Launches Guide to Progressive Gender Portrayals in Advertising

26.07.2018Written by LAURA FRUNZETI

Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers WFA CEO Stephan Loerke presenting the new WFA guide to Kae Ishikawa, Director, UN Women Liaison Office on behalf of UN Women May 16th 2018, Tokyo: WFA has launched new guidance

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15.06.2018Written by LAURA FRUNZETI

RAC kindly invites you to register with PRIA Conference: Food Supplements and Medical Devices Advertising . The latest event is the field of advertising for health, it is coorganised by PRIA in collaboration with RAC and PRISA . The location is Intecontinental Hotel in Bucharest, floor 21, on the 20 of June. The conference

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