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Brussels, Monday 26 November 2018 Brands increasingly work with social media influencers to promote their products or services to a targeted audience of consumers. Research by the World Federation of Advertisers (WFA) shows that global spending on influencer marketing is expected increase by 65% from mid-2018 to mid-2019.
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On October 30, 2018, a debate took place at the Novotel Hotel "About health, with responsibility". The meeting was attended by representatives of the authorities, health professionals, the pharmaceutical industry and representative organizations for consumers and patients, namely pharmacists and medical students
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Oct 25, 2018 SANTIAGO, Chile – Stéphane Martin, Chairman of the European Advertising Standards Alliance (EASA), attended the Council of Self-Regulation and Advertising Ethics (CONAR) 30th anniversary celebration in Chile alongside José Domingo Gómez Castallo, Chairman of the International Council
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RAC kindly invites its members to a new Conference organised in partnership with PRIA EVENTS : Influencer Marketing and Ethics in Advertising Key speaker - Stephane Martin , EASA President and ARPP France Director. We will follow speakers coming from brands, advertisers and advertising agencies focused on digital and social
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On 24 July 2018, the Coalition for Better Ads , an industry initiative aimed at improving consumers’ experience with online advertising, announced the launch of an independent dispute resolution mechanism for the Program, developed with leading global Self-Regulatory Organizations (SROs). The Advertising Self-Regulatory
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Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers WFA CEO Stephan Loerke presenting the new WFA guide to Kae Ishikawa, Director, UN Women Liaison Office on behalf of UN Women May 16th 2018, Tokyo: WFA has launched new guidance
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RAC kindly invites you to register with PRIA Conference: Food Supplements and Medical Devices Advertising . The latest event is the field of advertising for health, it is coorganised by PRIA in collaboration with RAC and PRISA . The location is Intecontinental Hotel in Bucharest, floor 21, on the 20 of June. The conference
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New Colombian Self-regulation System for Ethical and Responsible Commercial Communication in Place On May 3, the presidents of ANDA and ANDI, together with the Superintendent of Industry and Commerce, signed the constitution of the new system of self-regulation of commercial communication in Colombia. Signing of the act
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European Commission - Press release Brussels, 26 April 2018 What will be new in the revised Audiovisual Media Services Directive (AVMSD)? Strengthened Country of Origin Principle with more clarity on which Member State's rules apply in each case, and the same procedures for both TV broadcasters and on-demand service
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How does GDPR influence Marketing and Advertising? We are inviting you to the GDPR and Advertising Conference where we shall debate the impact, changes and best practices regarding GDPR in the field of online and offline marketing. SCA Grecu si Asociatii together with WOLTERS KLUWER ROMANIA are the organisers of the Conference
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