News

WFA launches Global Marketer of the Year 2019

07.10.2019Written by LAURA FRUNZETI

WFA has launched the 2019 WFA Global Marketer of the Year award to highlight the role that regional and global marketers play in setting the course of the industry and inspiring others to be a force for good. As in the previous two years, the award will provide a spotlight for those executives who are transforming the industry

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IAB EUROPE AND TECH LAB LAUNCH TCF 2.0

22.08.2019Written by LAURA FRUNZETI

TCF v2.0 Introducing TCF v2.0 IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF Steering Group (SG) was tasked with drafting the new Policy documents and engaging with the IAB Tech Lab, which managed the technical

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NEW TECHNICAL COMMITTEE 1/ JULY RSVP

15.07.2019Written by LAURA FRUNZETI

RAC Secretariat invited members to participate in the Technical Committee on RAC Stamp procedures establishment, as it was announced during the General Assembly earlier this year The invitation is valid for maximum one representative of a specific RAC member. This initiative is one of several that will mark 20 years of

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FOOD SUPPLEMENTS IN THE EUROPEAN UNION: PRESENT AND FUTURE

27.06.2019Written by LAURA FRUNZETI

Romania holds the EU presidency this year, and the subject of food supplements is of great interest to the EU. In this context, PRISA and PRIAevents are organizing the Food Supplements Conference in the European Union on June 12, 2019, starting at 8.30 am, which will discuss current, interesting topics with everyone involved

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EASA Meeting in Paris, ARPP Press Release

07.05.2019Written by LAURA FRUNZETI

On the occasion of biannual meetings EASA 2019 , ARPP hosted EASA « European Alliance for Advertising Ethics » www.easa-alliance.org and ICAS « International Council for Ad Self-Regulation » icas.global events. Three days of seminars and meetings in Paris, at the Ecole du Louvre, on April 15, 16

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RSVP RAC ANNUAL GENERAL ASSEMBLY

01.04.2019Written by LAURA FRUNZETI

RAC Secretariat kindly reminds members to join the Annual General Assembly on the 5 of April at Novotel Hotel City Centre . In 2019 RAC is counting 20 years since it was set up. The GA agenda includes elections for one position in the Board of Directors. Laurentiu Gheorghiu , Board Member - ProTV - is running for this position.

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PRIA DRUGS AND MEDICINE ADVERTISING CONFERENCE ON 6 FEBRUARY

04.02.2019Written by LAURA FRUNZETI

PRIA EVENTS IS ORGANISING on February 6 a Conference on Medicine and Drugs Advertising , at WTC in Bucharest. The PRIA Drugs and Medicine Advertising Conference, already at the 4th edition, on February 6, 2019, is enjoying special attention from the health community, patients' associations, pharmacies and distributors,

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Coalition for Better Ads to Expand Better Ads Standards

12.02.2019Written by LAURA FRUNZETI

WASHINGTON, DC JANUARY 9, 2019 The Coalition for Better Ads announced today that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research,

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Advertising standards foster transparency of influencer marketing

07.01.2019Written by LAURA FRUNZETI

Brussels, Monday 26 November 2018 Brands increasingly work with social media influencers to promote their products or services to a targeted audience of consumers. Research by the World Federation of Advertisers (WFA) shows that global spending on influencer marketing is expected increase by 65% from mid-2018 to mid-2019.

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RAC was present in RASCI Conference 2018

08.11.2018Written by LAURA FRUNZETI

On October 30, 2018, a debate took place at the Novotel Hotel "About health, with responsibility". The meeting was attended by representatives of the authorities, health professionals, the pharmaceutical industry and representative organizations for consumers and patients, namely pharmacists and medical students

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