The ICC Advertising and Marketing Communications Code Update

The ICC Advertising and Marketing Communications Code is the international go-to guide for responsible marketing and advertising. It is the benchmark for almost 50 self-regulatory codes in countries around the world. Since 1937, it has set the standard for marketing that is legal, honest, decent and truthful. In doing so, it both protects consumers and supports advertising and creative freedom.

ICC has recently launched the new version of the ICC Code on the 19 September.

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