New EASA Board Elected

Ms Fernando Magarzo is the Deputy Director General of AUTOCONTROL, the Spanish Advertising Self-Regulatory Organisation. Previously she served as EASA’s Vice-Chair for four years. She is also a member of the Board of Directors of the European Digital Interactive Advertising Alliance (EDAA) and a Director of the Board

Google Joins EASA

Brussels, 15 October 2020 - The European Advertising Standards Alliance (EASA) welcomes Google as the first corporate member of the Alliance and a partner of the ad self-regulatory (SR) network. This new partnership with a well-established and recognised advertising self-regulatory network demonstrates Google’s continued

EDAA and Mediasmart Online Guide for Ads Management by Minors

Media Smart, UK advertising’s non-profit education programme, has partnered with industry coalition the European Interactive Digital Advertising Alliance to create a resource aimed at helping young people understand the processes behind online advertising, and how they can manage their experience. The resource includes

UPDATE OF RAC BPR CODE

Dear Members As you probably know every two years we update our Best Practice Code of Ethics. We are extending the previous deadline untill 16 of September for new suggestions on this subject. Kind remindet that there is a new AVMS Directive

Annual General Assembly Reprogrammed for 24 July

Dear RAC Members , The Annual General Assembly will take place on the 24 of July, online via Zoom services. Elections for two positions in the Board of Directors are to be organised. Candidates are to express intent before 21 July at the latest. Details of the Agenda have been sent by email. Please check our recent videos

ICC REPORT ON BENEFITS OF ADVERTISING SELF-REGULATION

Advertising and other forms of marketing communications are vital means of communicating between marketers and customers. They help to create efficient markets, both nationally and internationally, promote economic development and bring significant benefits for both consumers and companies, as well as for society in general.

RAC Technical Committee Starts 2020 meetings in July

RAC Secretariat invites members willing to take part in the Technical Committee meetings to join our future meetings starting July. The scope of the Committee is to update RAC Code of Conduct. We are delighted to meet the Technical Committee

IAB EUROPE INTERACT OPENS ONLINE TODAY

Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform On 3rd June, IAB Europe will be hosting our flagship event Interact , virtually! This free-to-attend virtual conference will allow the digital advertising and marketing industry to interact online! It’s never been more important to come together

Suggestions on Advertising Behaviour During COVID19 Pandemic

This year we are facing an unprecedented international crisis due to the spread of the COVID-19 virus. Alongside the human tragedy, the global economy is severely impacted and consumers and businesses across many industries are suffering as a result of this latest outbreak. Countless companies, including marketers, agencies

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