Influencer Marketing Standards – a View Over the Future

15 Mai 2024, Novotel, PARIS room

09:15 Welcome coffee, registration

10:00 Opening word Oana Cociasu, RAC President

10:10 - Present situation and legislation in RO - RAC BPR, Gerald Filip, Board RAC, PRISA Secretary General, Panel Moderator.

10:15 Panel :

Present situation in Influencer Marketing Ro Perspective

  • CNA – Monica Gubernat President TBC
  • ANPC – Paul Anghel General Director
  • GLOBAL TALENTS UNITED – Claudiu Ilioiu
  • W Talent Management – Vlad Parvulescu
  • Graffity – Bogdan Tomoioaga, Presedinte BoD
  • Golin - Cristina Butunoi ,GM
  • IAB Romania - Gabriel Patru, Presedinte
  • Influencer: Alina Eremia

12:15 Coffee Break

12:35 International experts on influencer marketing ethics

Dana Dobrescu, Mondelez - panel moderator

  • Catalina Goanta - Associate Professor at Utrecht University - Analysys of influencer marketing in UE
  • Scott Guthrie - Influencer Marketing Trade Body Director General - The Commercial Benefits of Responsible Influencer Marketing
  • Mohamed Mansouri - Vice Director ARPP - The Responsible Influence Certificate: an essential educational tool for content creators
  • Lucas Boudet – Director EASA- Discloseme project
  • Laurentiu Gheorghiu - PRO TV ,RAC Vicepresident, RAC Online Monitoring and Certification Influencers

14.00 Buffet Foyer

 

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