Bucharest, September 23, 2025 - The Romanian Advertising Council (RAC), a professional organization of advertising standards, announces the launch of AdEthics in Romania, a platform dedicated to promoting high standards of transparency and responsibility in influencer marketing.
Available to both content creators and influencer agencies, AdEthics offers practical resources and concrete support for compliance with the rules and strengthening public trust, a useful tool for the success and credibility of all those involved in this type of communication.
This initiative comes as a natural evolution of the RAC mission, which for over 25 years has ensured self-regulation in advertising in Romania, based on the Code of Practice in Advertising, which guides fair, honest and decent commercial communication.
AdEthics was launched in the first phase by the European Advertising Standards Alliance (EASA) and is mainly aimed at influencers, with the aim of raising the level of their responsible communication. The platform is now also available in Romanian, in the 360 learning application, and can be accessed both on PC and mobile phone. Information is public on the RAC website, and registration can be done by e-mail from the AdEthics tab on the RAC website. Registration link - imst-training@rac.ro.
The program is based on two complementary pillars:
Training – a fast, accessible and friendly online course, structured in six distinct modules that cover the main chapters of the RAC Code of Practice in Commercial Communication, from the introduction to advertising self-regulation and marking of commercial content, to maintaining an honest, legal and decent tone towards consumers, social responsibility, copyright and data protection (GDPR). Each module concludes with a test.
Certification – granted after ronline monitoring by RAC, as proof of consistent application of ethical and legal standards.
“AdEthics is the way in which RAC transposes its mission of encouraging responsible online communication. We want influencers and agencies to be able to access the tools at hand in order to abide by the law, to protect consumers and increase their own trust with the public. We believe that a healthy digital advertising market benefits everyone, from creators and brands to each end user who accesses this type of content,” said Oana Cociașu, President of RAC.
In the context of the new regulations adopted by CNA, that mention that online commercial content is regulated in a similar way to traditional television and radio, AdEthics comes to provide a practical and adapted framework for influencers and brands who can better understand and apply these requirements while avoiding risks and building responsible communications.
Together, these components create a complete system for training, evaluation and support in influencer marketing communication, aligned with both national legislation and international standards.
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The Romanian Advertising Council (RAC) is a professional, non-governmental, non-profit and independent organization. The Council's core activity is self-regulation in advertising. Currently, the Romanian Advertising Council offers the copy advice service, the Etica Brand and the AdEthics platform.
The activity of the Romanian Advertising Council is based on the Code of Practice in Advertising, developed by its members. The RAC Code represents a set of ethical rules to be respected by all those involved in the field of advertising and in any form of commercial communication. The purpose of the document is to support the development of a decent and honest business environment in Romania by providing a guide of form and content for correct, honest and decent information towards the consumer and the industry.
RAC was established in 1999 and today has 85 members: companies, advertising agencies, media and professional associations. For more information, see the website www.rac.ro.