On the occasion of biannual meetings EASA 2019 , ARPP hosted EASA « European Alliance for Advertising Ethics » www.easa-alliance.org and  ICAS « International Council for Ad Self-Regulation » icas.global events.

 logo_EASA.jpg   logo_ARPP-3.jpg

Three days of seminars and meetings in Paris, at the Ecole du Louvre, on April 15, 16 and 17, 2019, to bring together all the counterparts from 29 European and international countries [1] of the ARPP, as well as the industry professionals: the World Federation of Advertisers (WFA), the European Association of Communication Agencies (EACA), the international media organizations (Association of European Radios (AER), the Association of Television and Radio Sales Houses (EGTA), European Publishers Council (EPC), Federation of European Direct and Interactive Marketing (FEDMA), IAB Europe, News Media Europe (NME), Out-of-Home Advertising (FEPE International), platforms (Amazon, Facebook, Google), Advertising Information Group, Digital Advertising Alliance (US and European), Global Advertising Lawyers Alliance (GALA), International Advertising Association (IAA USA), International Alliance for Responsible Drinking (IAR) D), the International Chamber of Commerce (ICC), and the institutions (European Commission (DG CONNECT), ERGA) ...

Many topics are on the agenda around statutory meetings: boards of directors and annual general meetings EASA and ICAS, to meet the challenges of the coming years to promote self-regulation at national, European and international level:

AI for more responsible advertising
What responsibilities for actors in the face of new advertising techniques?
A progress report on the revision and transposition of the ADM Directive.
Influence Marketing ...
The ICAS Awards will be awarded on April 15 to reward the most relevant initiatives in self-regulatory advertising.

On April 16, will be held the Gala dinner, bringing together the European and international counterparts of the ARPP, as well as industry professionals, along the currents of the Seine to admire the most beautiful monuments in Paris.

ARPP, Paris, April , 2019
More info at link