Tuesday, September 23rd  RAC  Launch of AD Ethics Conference is scheduled

Capital Plaza starting  10:00 AM

 

AD Ethics is a training platform launched initially by EASA and destined for influencers and talent agencies in Europe.

The Conference agenda for the launch of the AD ETHICS Module in Romania includes interventions by international and national experts in influencer marketing, regulation and self-regulation of advertising. 

Prominent speakers from the EU will be attending: Stephane Martin, ARPP General Director, Claire Decommer, Reech Manager and Ines Ollero Candau, EASA Project Manager who will present the results of the launch of this module in Europe.

President of RAC, Oana Cociasu - Managing Partner at Medic One will hold an opening speech, we will be informed about the new CNA Code together with Orsolya Borsos, at the same time Ana-Maria Baciu and Gerald Filip will bring us a specialized vision about online advertising for gambling and dietary supplements.

Last but not least, we will give the floor to Leoo Dumitru, a young influencer who recently graduated from the Ad Ethics Module and who, together with ARBO Media, the first talent agency in Romania that enrolled influencers in this course, will share his personal experience in obtaining the ADEthics Certification.

 

Agenda of the  Conference includes: 

10:00 AM opens by Moderator Dana Dobrescu - Mondelez, RAC Board Member

Opening speech by Oana Cociasu – Managing Partner Medic One, RAC President

Ines Ollero Candau – EASA Project Manager and digital development – Ad Ethics Presentation

Stephane Martin – ARPP Director General – Self-regulation in support of responsible influencer marketing: a Code, an Observatory, a Certificate, Advice and Control

Orsolya Borsos – CNA Member – New CNA Code

Dana Dobrescu, Mondelez Communication Manager, Why Ad Ethics in Romania

Leoo Dumitru – I have been certified!

Claire Decommer – REECH Deputy Director – A perspective on monitoring for Influencers

Alin Alecu – Managing Director ARBO Media - AD Ethics in support of talent agencies

Ana Maria Baciu - Managing Partner Baciu&Partners - Challenges for the Romanian gambling market

Gerald Filip – PRISA Secretary - How do we approach advertising online for dietary supplements ?

13:00 Closing of the Conference

Registration closed.

This event is sponsored by  Procter&Gamble, DACIA, Danone, Mondelez, Naturpharma, Unilever, Zdrovit.

More information at link: conferintaadethics