Extraordinary RAC GA  held on 15 of December

The Romanian Advertising Council - RAC - held the Extraordinary General Meeting of members on December 15, an event during which the Association's activitiy for 2025 were presented, and elections for the Board of Directors were held.

Oana Cociașu was elected for a new term on the RAC Board of Directors and validated in the position of President of the Association.

Additionally, the General Meeting confirmed the structure of the Board of Directors as follows:

Gerald Filip, Secretary General of PRISA, was elected for a new term on the RAC Board of Directors;

Răzvan Resmeriță, Communications Director at Procter & Gamble, was elected to the RAC Board.

"The reconfirmation of my mandate represents a responsibility that I assume toward RAC members and the entire industry. In an environment marked by accelerated transformations and new forms of commercial communication, the role of self-regulation becomes more relevant than ever. We will continue to focus on strengthening ethical standards, on constant dialogue with authorities and on the development of concrete tools to support responsible, transparent communication adapted to the current realities of the market,” stated Oana Cociașu, President of the Romanian Advertising Council.

During the event, members voted for the update of the RAC BPR Code, an essential step to align with the latest developments in the communication industry. The new version of the Code of Best Practices in Commercial Communication includes provisions updated at the European level and also reflects recent legislative changes in audiovisual legislation. During the General Assembly, major projects lauched in 2025 were presented, including the launch of the AdEthics training platform for influencers, the use of the AI-assisted Online Advertising Monitoring System, projects that demonstrate the European and contemporary relevance of the organization regarding best practices in self-regulation and institutional dialogue. Through these initiatives, The Romanian Advertising Council reaffirms its role as a key player in promoting responsible standards and practices for the commercial communication industry in Romania."

RAC Secretariat

For more info office@rac.ro